Treasury Wine Estate / 2018
Penfolds.com.au

About

User experience was at the heart of the approach in the redesign of the Penfolds.com.au website.

All communication media related to the user’s digital experience were reassessed to ensure coherence in the overall customer journey: from the welcome page to the purchase process and emails sent post-purchase. A ‘mobile-first’ approach guided the overall conception, design, and copywriting.

Responsibilities

/ Workshop facilitation
/ UX Research (competitor analysis, analytics, interviews, customer journeys)
/ Wireframing
/ Interactive Prototyping
/ Flows & Service maps

eDM audit, Wireframes for ‘Order confirmation’ edm & on-boarding eDM program (extract)

Mobile, Tablet & Desktop UI based on approved wireframes