iSelect / 2019
Design System

Context & approach

Various minds have been applied to the different products of the iSelect website over the last 15 years. This, and a partial re-branding, have created inconsistencies.

We embarked on the journey of building iSelect New State by setting up a design system using Invision DSM and Storybook (React development) in order to:
/ for iSelect customers: receive a better and more cohesive website experience.
/ for iSelect: build a scalable UI language and streamline UX guidelines to allow the business to build and quickly iterate with confidence.


I drove the project from explaining a design system within the company, benchmarking and identifying the right platform, to  implementing it in collaboration with  a product manager and the development team.

Design System Screenshots