BMW / 2015


Assisting the BMW France teams as Senior Digital Consultant working at X-Prime Groupe, I advised the brand for almost a year. This project, for the launch of the BMWi3, included a promotional website, a customer portal for BMWi3 owners, and a large Digital campaign.


/ Workshop facilitation
/ Information architecture
/ Low Fidelity wireframe
/ Interactive prototype

BMWi3 Website: key messages illustrated with graphics & animations

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Promotional website & digital campaign

The website is designed to promote the new electric car: the BMW i3. Objectives are to be educational and reassuring in order to lift the barriers to electric car adoption. The created content combined illustrations, short videos as well as photos and videos of the BMW i3 enhancing the aesthetic and technical features of the vehicle. All assets created for the website have been used for the digital campaign for an optimized and consistent experience.

Customer portal

BMWi portal is a centralized place where the BMWi early-adopters are able to share content about driving an electric and can raise any questions they might have with the first release of the car.

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Wireframes for the key pages of BMWi Customer Portal