Assisting the BMW France teams as Senior Digital Consultant working at X-Prime Groupe, I advised the brand for almost a year. This project, for the launch of the BMWi3, included a promotional website, a customer portal for BMWi3 owners, and a large Digital campaign.
BMWi3 Website: key messages illustrated with graphics & animations
Promotional website & digital campaign
The website is designed to promote the new electric car: the BMW i3. Objectives are to be educational and reassuring in order to lift the barriers to electric car adoption. The created content combined illustrations, short videos as well as photos and videos of the BMW i3 enhancing the aesthetic and technical features of the vehicle. All assets created for the website have been used for the digital campaign for an optimized and consistent experience.
Wireframes for the key pages of BMWi Customer Portal